Do you know your market, strengths & weaknesses?
Download this free template, handout and tools to research your small business market and know your strengths and weaknesses.
After conducting a competitor analysis for your business it’s a good idea to undertake Market Research.
This means obtaining statistics, data and anecdotal information about the demand for your products or services as well as potential customers and highlight opportunities for niche markets and unique selling points. A handout and video can be found below.
Your competitor analysis and other market research will form the basis of a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of your own business.
A SWOT analysis is a simple tool that can provide a snapshot of key issues and opportunities for your business, which can all have an impact on your business. A SWOT template, sample and instructional video can be found below.
Download your FREE template, sample and handout here.
You can also watch the video below.
These handouts and video are an excerpt from one of our HOWTO Market My Small Business Course modules. HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in marketing courses for small business owners.