Learn the basics of graphic design – No email address required
Download these free handouts to find out about logos, visual identity plus more
When it comes to graphic design, nothing beats hiring a professional designer.
However every small business owner can benefit from understanding the basics of design, especially if they choose the DIY route or want to brief a designer.
In these handouts and video we will cover:
- What is visual identity?
- Where to start?
- Brand promise and style
- Colour theory – the meanings of different colours and colour breakdown
- Font choice
- Design options
- A visual identity guide/style sheet sample.
Download your handouts below.
You can also watch the instructional video below.
As a final tip, if you’re looking to engage a designer, ask around your network for a recommendation. Alternatively you can try www.canva.com for DIY options, just make sure you check all the terms or conditions. You can also find a designer via Fiverr or Upwork.
The above handouts are an excerpt from one of our HOWTO Market My Small Business Course modules. HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in marketing courses for small business owners.