5 Types of Small Business Engagement You Need to Know About

How do I engage with customers, influencers and stakeholders?


When it comes to small business, it’s important you consider all of your stakeholders and influencers and engage with them in meaningful ways.

Successful businesses rely on building and maintaining relationships with everyone who can have a positive or negative impact on your business.

This is achieved through engagement – two way communication, consultation and developing authentic and genuine relationships based on trust.

The five main types of engagement that may apply to your small business are:

  1. Customer engagement
  2. Stakeholder engagement
  3. Community engagement and community consultation
  4. Government engagement and government relations
  5. Employee engagement or internal relations.

You can use a range of engagement activities or communication tools such as:

+ Advisory committees

+ Industry/networking events

+ Information sessions/forums/seminars

+ Face-to-face meetings

+ Focus groups

+ Chambers of Commerce and business groups

+ Industry Associations

+ Phone calls and emails

+ Presentations/PowerPoint

+ Public displays/Public meetings

+ Research and development

+ Roadshows

+ Suggestion boxes

+ Surveys/questionnaires

+ Toolbox/start-up/staff meetings

+ Workshops.

For more information on engagement and each of the above tools watch the below video, which is an extract from the HOWTO Market My Small Business Course.

Watch our FREE engagement video now – no email address required.


HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in self-paced, online marketing courses for small business owners.