How to amplify your content and take it global
Many business owners would have heard the term ‘Content is King’ when it comes to small business marketing.
You have probably been told of the benefits of blogging, creating high value content and sharing it on social media.
That is all true.
One of the biggest mistakes though many small business owners are making is NOT leveraging and amplifying their content.
If you go to the trouble of creating awesome content such as blog articles, videos…any content really, then you need to make the most out of it. Doing so will create more social media engagement, plus backlinks and traffic to your website.
Here are our 5 tops tips for leveraging and amplifying your content for FREE
1. Identify a High Value Piece of Content
Look at what existing content you may already have in your business that would be considered valuable, useful or interesting to your ideal customers.
This could include (though not limited to):
- Fact sheets
- Pricing guides
- White papers.
This becomes your ‘seed’ content which you will repackage into different formats.
2. Repackage your seed content into a doc and post it
Personally I like to start with a written doc and convert it to a pdf.
3. Repackage your seed content into a short video and post it
Film yourself talking about your content and create a short video (I recommend no more than 3 minutes if you want to post to all the platforms mentioned below).
You may even like to film it as a Facebook Live video and then download it after completion.
3. Repackage your seed content into audio and post it
Strip the audio from your video. I use WonTube Free Video Converter to convert my video to an MP3.
4. Create an image promoting your seed content
Use a tool like www.canva.com to create an image promoting your seed content.
5. Edit and repurpose your written article for other sites
You can also submit it to your target media publications.
TIP: the article shouldn’t be identical to your original article as it could cause duplicate content issues.
As a final note don’t forget to promote your different content formats across your own social media accounts.
**And always remember to check and abide by the terms and conditions on any platform or site you are posting to.