5 Awesome Ways to Amplify the Reach of Your Content for FREE

How to amplify your content and take it global


Many business owners would have heard the term ‘Content is King’ when it comes to small business marketing.

You have probably been told of the benefits of blogging, creating high value content and sharing it on social media.

That is all true.

One of the biggest mistakes though many small business owners are making is NOT leveraging and amplifying their content.

If you go to the trouble of creating awesome content such as blog articles, videos…any content really, then you need to make the most out of it. Doing so will create more social media engagement, plus backlinks and traffic to your website.

Here are our 5 tops tips for leveraging and amplifying your content for FREE

1. Identify a High Value Piece of Content

Look at what existing content you may already have in your business that would be considered valuable, useful or interesting to your ideal customers.

This could include (though not limited to):

  • Articles
  • Fact sheets
  • Videos
  • FAQs
  • Pricing guides
  • Brochures
  • White papers.

This becomes your ‘seed’ content which you will repackage into different formats.

Check out our article and diagram showing all the different types of content you may consider and how to repurpose it.

2. Repackage your seed content into a doc and post it

Personally I like to start with a written doc and convert it to a pdf.

Then you can post it with a backlink back to your site on sites such as Google Docs (as a public document)Slideshare, Scribd and Issuu.

3. Repackage your seed content into a short video and post it

Film yourself talking about your content and create a short video (I recommend no more than 3 minutes if you want to post to all the platforms mentioned below).

You may even like to film it as a Facebook Live video and then download it after completion.

Upload your video with a backlink back to your site on sites such as Youtube, Vimeo, Daily Motion and Flickr.

3. Repackage your seed content into audio and post it

Strip the audio from your video. I use WonTube Free Video Converter to convert my video to an MP3.

Then upload your audio file with a backlink to Soundcloud and create a podcast with RSS feed to post to Itunes, Stitcher and TuneIn.

4. Create an image promoting your seed content

Use a tool like www.canva.com to create an image promoting your seed content.

Share the image with a backlink to Pinterest, Instagram, Snapchat, Flickr and other social media accounts.

5. Edit and repurpose your written article for other sites

Rejig your original article for other publications and consider posting to LinkedIn Pulse, Reddit and Medium with a backlink to your site.

You can also submit it to your target media publications.

TIP: the article shouldn’t be identical to your original article as it could cause duplicate content issues.

As a final note don’t forget to promote your different content formats across your own social media accounts.

**And always remember to check and abide by the terms and conditions on any platform or site you are posting to.